Last year, my college organised a rally programme in the town where we had to create awarness among laymen about the safe use of medicines and not to resort to self-medication. We held banners and distributed pamphlets to passer-bys.
I was very angry that people didn't ever care to give a mere glance at the pamphlets and there I was walking the streets in the scorching sun trying to enlighten them about their health and safety. Unbothered they crumbled and crushed the paper and threw it down as soon as I gave them. Worser still, the vendors used them for packing mango pieces, chat and other eatables and some used the pamphelts for fanning away the hot air.
A brainwave hit me- I crumbled a pamphet beforehand and offered it to a man who was approaching. Out of curiosity, he opened the pamphlet and read on. He even praised me and my classmates about the awareness programme.
And from that moment, all of us in the rally , crushed the pamphets before distributing them. It really worked !
I was very angry that people didn't ever care to give a mere glance at the pamphlets and there I was walking the streets in the scorching sun trying to enlighten them about their health and safety. Unbothered they crumbled and crushed the paper and threw it down as soon as I gave them. Worser still, the vendors used them for packing mango pieces, chat and other eatables and some used the pamphelts for fanning away the hot air.
A brainwave hit me- I crumbled a pamphet beforehand and offered it to a man who was approaching. Out of curiosity, he opened the pamphlet and read on. He even praised me and my classmates about the awareness programme.
And from that moment, all of us in the rally , crushed the pamphets before distributing them. It really worked !
Clever thinking on your part!
ReplyDeleteNice that instead of being a part of the problem you chose to eb a part of the solution!
Cheers
preeti
OMG !!! preeti shenoy commented on my post!!!!! yippie!!!
ReplyDeleteHahah Nice! Clever u!
ReplyDeleteInnovative......a gr8 initiative and a novel way to make it reach da desired end point! :)
ReplyDeleteLikd it!
that certainly was one of the best ideas i hav come across!!!!
ReplyDeleteat least you guys were successful in doing sumthng good!!! cheers.
nd we lso learnt dat the next time someone hands us a pamphlet we sholud take and read them too
Wowww !!!! Very smart ... :D
ReplyDeleteCheers, to you and your friends !!
adisha
Ahem ahem, this idea was propogated more than 5 years ago by one Bajaj Saffire ad you know... It had Madhavan driving in on a Saffire and telling some college girls to do the same to grab people's attention...
ReplyDeleteNice story! and nice that you people really did try it out! :)
Clever.. I wouldn't have come up with that!
ReplyDeleteIt reminds me of a similar awareness program we did on use of contraceptives among the layed-men. But there was no brainwave to hit us. We simply decided to inflate the caps with the air. Expectedly it was a riot among kids. And parents were happy too as kids could play during day time and parents could help prevent population in the night with it.
ReplyDeleteSeedi Baat No Bakwaas.
Ash D: wow....so i think on the similar lines of these bajaj saffire ad makers
ReplyDeleteajay : i didn't know of their multipurposes uses....innovative!
ReplyDeleteawesome....! clever thinking...! nice post.... n thnx fr being dere on my blog!
ReplyDeleteWell aswin conveyed my point... :)
ReplyDeleteWell glad to see that u implemented the plan... :)
How many people have the guts to hand out a piece of crumbled pamplet to a stranger in real life... :)
Bravo!!
in deed creative:))
ReplyDeletehmmm....Great Innovation :) lollll!!!!!
ReplyDeletehmmmm...that's nice...
ReplyDeletethat's how people find it interesting....
i'm sure that the first guy u gave that crushed pamplet to would have been confused like hell...wud hav been great to see that guy's reaction...
ReplyDeleteanyways bravo on ur effort...
that was very smart of you...Well done..sometimes we have to "think out of the box" and you did exactly that...
ReplyDeletethats not my current profile...so donot visit it(IF YOU WANT you can check out my link in orkut)
ReplyDeleteHey, there used to be one of the chapter in my school book which was talking the same incident...
ReplyDeleteThanks for bringing back those old memories :)
hey, that was the concept used in some ad, long time back. but nice that you implemented it :)
ReplyDeleteHmm, nice story !
ReplyDeletei love the beginning..